Saturday, June 27, 2009

Power of the many, and institutions of the few

I randomly came across this lecture by Beth Noveck for the Stamford University Human Computer Interaction Seminar entitled "Technologies for collaborative democracy".



Once she'd got over the introductory bits of her presentation of various e-democracy projects from around the world (which covered the usual Downing Street e-Petition stuff), she went on to make some really interesting points.

Here's a random selection of some of the things I learnt from Beth Noveck's video (N.B. I only last til 40 mins, when I got hungry!):

- Her main interest is in how to break out of the current nature of ad-hoc democratic processes - e.g. one off consultation events of things like Flash mobs - and create ongoing collaborative governance.

- Vermont is trying to become the "digital Delaware", setting up a legal framework for creating "virtual companies" i.e. legalising online collaborative partnerships

- Libya's Policywiki - bizarrely, Libya has embraced e-democracy, and has set up a Policywiki,  enabling citizens to take part in collaborative policy making.  The projects been funded by the Qadhafi foundation.

- I liked her description of the Peer-to-patent's project as creating a "Human database".  It was also interesting to hear how the peer-to-patent project uses highly structured participative process, aimed at experts.

- I LOVED her anecdote about Thomas Jefferson being the founder of participative governance. 

- Her point about collaborative governance being about effectiveness not equality was something that I've been thinking about for a while.

- Visual deliberation - I thought this was her most interesting point.  She described a research project's findings that found that when we see ourselves in the screen we change our behaviour.  And gave the example of how if you morph your face into the face of a President you're more likely to vote for them.  Further she made that described how President Bush colourised his face darked in ads targeted at black and hispanic neighbourhoods.

- Group brain - this is the point that if you explicitly identify a group as a group, then they're more likely to act as a group, and be more effective at solving a problem collaboratively.

- Social Translucence - following on from the Group Brain point, is the question of what happens when you see yourself as a group in a screen?  And also, how do you design interfaces that create this?  She firmly believes that this idea would  bring about change.

She then got on to a point about "Green Chicago", at which point my hunger took over and I had to go!



Tuesday, June 23, 2009

Monks and arguments

The most exciting new place to sell aMaps is Ampleforth College and Monastery (my old school).  The "Does God exist?" aMap title was mostly inspired by my Theology lessons with Fr Timothy, so am super pleased that the Ampleforth shop is now stocking them.

When I was up in Yorkshire this weekend I popped into Ampleforth and managed to get this photo of Fr Hugh posing next to the fresh stock of aMaps!



[Caption]



Friday, June 19, 2009

Robots take over the world!

We've been helping Paramount with their latest campaign for the launch of the new Transformers film.

It's a waaaaay complicated campaign - based around robot conspiracy sightings across the world.  So to explain all in a bit more detail, here's a sneaky-peak at the whole campaign back story . . .

In the past couple of weeks, there's been a surge in sightings of mysterious robots in cities and famous landmarks around the world, including Tokyo, Berlin, Rome, and Barcelona.  People from across the globe have been posting videos and photos of these sightings on sites.  Perhaps the most bizarre sighting so far was shot by fans at the Champion's League final in Rome: <http://video.libero.it/app/play/?id=67f94bf55cc5e87823321d219ed1c60a>

Check out the Tokyo sighting here: http://www.youtube.com/watch?v=Q0oQZi2G_Ns
Barcelona sighting here: http://www.dailymotion.com/RubiTruji/video/16052462
Berlin sighting here: http://www.vimeo.com/5125821

A number of more subtle sightings have been spotted in Sydney, Perth and even Machu Pichu:
 Machu Pichu: http://i641.photobucket.com/albums/uu135/p3t3r_photo/DSC00030.jpg  (zoom into the right of the smaller peak in the middle)
Sydney: http://www.flickr.com/photos/39037857@N02/3611390815/sizes/l/ (see the left of the bridge)
Perth: http://www.flickr.com/photos/38855539@N05/ (see the two photos of Johnny, with the lake in the background)

The most recent sightings have been in France and the UK. In France two model-airplane-enthusiasts watched their airplane crash land, and transform into a robot http://www.dailymotion.com/Vinnylemans/video/16143347  In the UK, there was a similar incident involving a scooter turning into a robot-type creature http://www.youtube.com/watch?v=xo0cwRY59X4


These robot sightings have so far been tracked by two conspiracy blogs run by Robo-Warrier and Leo Ponce de Leon Spitz: http://www.therealeffingdeal.com/   and http://www.gianteffingrobots.com

The sightings coincide with the launch of the new "Transformers: Revenge of the Fallen " film, due for release on June 24th, and form part of the film's "extended-film-experience" campaign designed to get fans more involved with the film and its characters before and beyond it's launch.



Tuesday, June 16, 2009

aMaps hit the shops

After a couple of months of sorting out point of sale plans for aMap - and most importantly, sorting out the "call to action" messaging, we're ready to take aMap into shops!

(Huge thanks to Russell and Ollie for sorting the PoS designs.)

The most recent shop to stock aMap is the Aarnolfini bookshop in Bristol - which is v.exciting.  So far they've been selling aMaps without our super-newly designed point of sale device, so once I've managed to get one to them aMaps should be flying out the door!

Over the next couple of months we'll be making a big effort to aMaps in shops across the UK.  If you've got any ideas of where you'd like them to be sold, do drop me a note - Chris AT teamrubber.com



BP's viral trickery

The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate.

http://www.youtube.com/watch?v=GC65f5UdyU8

Having worked on helping seed the campaign over the last few weeks it was a real eye-opener to get an insight in to how exactly they did manage to shoot a group of people carrying a car across a city (Cape Town to be specific).  I particularly love the interviews with the kids involved in the shoot who are not the most articulate interviewees!

If you haven't seen the viral campaign already, you can check out the film here:

http://www.youtube.com/watch?v=ILPBWQzC5x0

and the teaser clip here:

http://www.youtube.com/watch?v=y3xZNrIJWe0



Monday, June 15, 2009

Free juice for your car

Am loving this idea from Comet . . . they're offering free charging points for electric cars at their stores.  Or at least they're planning to - starting with a pilot scheme at their Purley Way store (Croyden)

Check out the Reg's coverage here: http://www.reghardware.co.uk/2009/06/11/comet_e_power/

I love the idea from a business model perspective - essentially turning Comet into a 21st Century petrol station.  Great innovation for a chain that's having real trouble coping with the likes of Amazon.  Though am not sure they've fully thought the concept through, as given the amount of space in the present range of electric cars, the only thing someone's going to be able take home in the back of their car is a toaster!





Sunday, June 14, 2009

Recognise this

Amusing + insightful new film out of the VCCP for the Home Office's new anti-binge drinking campaign


Saturday, June 13, 2009

The day digital died

As a digitalista this made me smile - especially the line "Algorithms got me crossed eyed"!