Twitter = Delicious + Cute Birdy

It’s interesting to see how people are using Twitter - and how it fits into the history of social media. It can’t be more than 3 years ago now that people (including Yahoo) were getting all hot and bothered about a new internet phenomenon called Delicious. Apparently we were all going to turn into a social search engine - where people usurped technology and instead of relying on other Google finding the good stuff, we’d rely on our friends to do it instead.

Well, fast-forward 3 years, and we seem to have a case of history repeating itself. Given that most people now use Twitter as a link sharing platform, Twitter has basically become the son-of-Delicious. The only difference is that instead of the dour geeky feel and positioning of Delicious, we have the cute birdy-based Twitter, with its clever positioning and simple user-experience.

And don’t Google know it - hence why the guys from the Googleplex have become Sylvester-like in their keeness to get their hands on the Tweety-Bird, and turn it into some kind of real-time user-recommended social searchy system . . .

London Adland t*ssers!