Robots take over the world!
We've been helping Paramount with their latest campaign for the launch of the new Transformers film.
It's a waaaaay complicated campaign - based around robot conspiracy sightings across the world. So to explain all in a bit more detail, here's a sneaky-peak at the whole campaign back story . . .
In the past couple of weeks, there's been a surge in sightings of mysterious robots in cities and famous landmarks around the world, including Tokyo, Berlin, Rome, and Barcelona. People from across the globe have been posting videos and photos of these sightings on sites. Perhaps the most bizarre sighting so far was shot by fans at the Champion's League final in Rome: <http://video.libero.it/app/play/?id=67f94bf55cc5e87823321d219ed1c60a>
Check out the Tokyo sighting here: http://www.youtube.com/watch?v=Q0oQZi2G_Ns
Barcelona sighting here: http://www.dailymotion.com/RubiTruji/video/16052462
Berlin sighting here: http://www.vimeo.com/5125821
A number of more subtle sightings have been spotted in Sydney, Perth and even Machu Pichu:
Machu Pichu: http://i641.photobucket.com/albums/uu135/p3t3r_photo/DSC00030.jpg (zoom into the right of the smaller peak in the middle)
Sydney: http://www.flickr.com/photos/39037857@N02/3611390815/sizes/l/ (see the left of the bridge)
Perth: http://www.flickr.com/photos/38855539@N05/ (see the two photos of Johnny, with the lake in the background)
The most recent sightings have been in France and the UK. In France two model-airplane-enthusiasts watched their airplane crash land, and transform into a robot http://www.dailymotion.com/Vinnylemans/video/16143347 In the UK, there was a similar incident involving a scooter turning into a robot-type creature http://www.youtube.com/watch?v=xo0cwRY59X4
These robot sightings have so far been tracked by two conspiracy blogs run by Robo-Warrier and Leo Ponce de Leon Spitz: http://www.therealeffingdeal.com/ and http://www.gianteffingrobots.com
The sightings coincide with the launch of the new "Transformers: Revenge of the Fallen " film, due for release on June 24th, and form part of the film's "extended-film-experience" campaign designed to get fans more involved with the film and its characters before and beyond it's launch.
It's a waaaaay complicated campaign - based around robot conspiracy sightings across the world. So to explain all in a bit more detail, here's a sneaky-peak at the whole campaign back story . . .
In the past couple of weeks, there's been a surge in sightings of mysterious robots in cities and famous landmarks around the world, including Tokyo, Berlin, Rome, and Barcelona. People from across the globe have been posting videos and photos of these sightings on sites. Perhaps the most bizarre sighting so far was shot by fans at the Champion's League final in Rome: <http://video.libero.it/app/play/?id=67f94bf55cc5e87823321d219ed1c60a>
Check out the Tokyo sighting here: http://www.youtube.com/watch?v=Q0oQZi2G_Ns
Barcelona sighting here: http://www.dailymotion.com/RubiTruji/video/16052462
Berlin sighting here: http://www.vimeo.com/5125821
A number of more subtle sightings have been spotted in Sydney, Perth and even Machu Pichu:
Machu Pichu: http://i641.photobucket.com/albums/uu135/p3t3r_photo/DSC00030.jpg (zoom into the right of the smaller peak in the middle)
Sydney: http://www.flickr.com/photos/39037857@N02/3611390815/sizes/l/ (see the left of the bridge)
Perth: http://www.flickr.com/photos/38855539@N05/ (see the two photos of Johnny, with the lake in the background)
The most recent sightings have been in France and the UK. In France two model-airplane-enthusiasts watched their airplane crash land, and transform into a robot http://www.dailymotion.com/Vinnylemans/video/16143347 In the UK, there was a similar incident involving a scooter turning into a robot-type creature http://www.youtube.com/watch?v=xo0cwRY59X4
These robot sightings have so far been tracked by two conspiracy blogs run by Robo-Warrier and Leo Ponce de Leon Spitz: http://www.therealeffingdeal.com/ and http://www.gianteffingrobots.com
The sightings coincide with the launch of the new "Transformers: Revenge of the Fallen " film, due for release on June 24th, and form part of the film's "extended-film-experience" campaign designed to get fans more involved with the film and its characters before and beyond it's launch.
posted by Thesockman at 4:06 AM
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