BP's viral trickery

The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate.

http://www.youtube.com/watch?v=GC65f5UdyU8

Having worked on helping seed the campaign over the last few weeks it was a real eye-opener to get an insight in to how exactly they did manage to shoot a group of people carrying a car across a city (Cape Town to be specific).  I particularly love the interviews with the kids involved in the shoot who are not the most articulate interviewees!

If you haven't seen the viral campaign already, you can check out the film here:

http://www.youtube.com/watch?v=ILPBWQzC5x0

and the teaser clip here:

http://www.youtube.com/watch?v=y3xZNrIJWe0