Tracking what's happening with the London Mayoral campaign

We've just launched a new product for Delib called Opinion Tracker

In short, Opinion Tracker monitors what the general public are saying about different issues around the net (across forums, blogs, social networks etc.), and at the moment we've picked the London Mayoral elections to track.

The results are pretty interesting, as they provide a guide to the underlying mood of people towards the candidates, as well as a sense of how much buzz they're generating online and the kinds of conversations that are being had online about them.

The results of the past week show Boris and Ken creating a lot of buzz, but they seem to carry little positive sentiment. Brian is proving the dark horse, with little buzz but a fair amount of positive sentiment - although the general consensus that he's boring as hell! No one seems to care (still) about Sian Berry.

There's also some quite interesting trends emerging online, such as "Tube-stepping" - a new form of door-stepping from so-called citizen journalists.