Project Gooooooooood

This guy has some great insight into web 2.0 - check it our here. He runs a new media agency called Social Roots in the US, seemingly essentially set up to empower bedroom content studios (or something similar). This is v.similar to our new ad network project "Project Good", which I mentioned a couple of weeks back - it also shares a name with my brand participation blog RubberRoots, that I collaborated with my dutch friend Raul with - 12 months back. It's nice to see we were ahead of the curve as ever . . .

Project Good's moving along nicely. On Monday I met with Andy in Bristol to sort out the media sales aspect of the project. This should be sorted in the next couple of weeks. We'll then be sorting out our "fun-broker" service, which will form its backbone. All super exciting - but super tiring, as on top of developing this new service, I'm pitching like a bastard on a whole range of new campaigns for Rubber Republic. Oooooh laaaaa. Still, it beats being bored.

Above is a photo of the uber-plan for Project Good - charted out on a white-board in our Bristol office . Hopefully it's too out of focus for any cunning media industrial espinage to take place . . .